Monday, January 31, 2005

Strategy Guide from Trevor Chan 1995

(C) Copyright 1995 Trevor Chan and Enlight Software

Getting Started and Retailing

How can I buy goods from the seaport?
Set up a purchasing unit and a sale unit in your department store anddouble-click the line between them to link them together. Select the purchasingunit and click the "Link Supplier" button.Double-click the small "pink" dot on the regional map to select the seaport. Nowthe products available in the seaport are shown. To buy a product, double-clickon its picture.
Where should I set up new purchasing and sale units?
Select your department store and click on the "Layout" button to show theinterior layout of your firm which consists of nine slots. Set up a purchasing unit inone of the slots and set up a sale unit next to it. You can set them up in any twoof the nine slots as long as they are next to each other.
Why are the goods that I have purchased are not showing up in my department store?
It takes a short while for the purchasing unit to move the goods to the sale unit.Also, check your firm's layout to make sure that the purchasing unit is connectedto the sale unit. If they are not connected, the goods will not be moved to thesale unit. To link them together, double-click the line between them.
Any tips for designing good firm layouts?
Learn from computer players. Look at their firm layouts, which are usually welldesigned.

Market Analysis

How can I increase the overall rating?
The overall rating of a product is calculated based on price, quality, and brandrating. If you decrease your products' prices, their overall rating will increase andmore people will buy your products. Quality and brand are also very important,we will tell you how to improve them in the following instructional games.
What does the price concern mean?
If a product has high price concern, consumers are more sensitive to the priceand care less about the quality and brand. Its overall rating is more closelyrelated to the price.
When should I decrease my products' prices?
Compare the overall ratings of your products to those of your competitors. Ifyours are lower than those of your competitors, people prefer the competitionand you are losing your market share to them. In this case, you should considerlowering the price.
What are local competitors?
There are local competitors in each city. Although their firms are not shown in thegame map, they do compete directly with you. Keep an eye on their ratings inthe product reports and reactaccordingly


What agricultural products should my farm produce ?
Only some agricultural products can be sold directly. They are frozen beef,frozen pork, frozen lambs, frozen chickens, and eggs. The others are rawmaterials for other products. (For example, barley is the raw material for beer.)We will tell you more about that in the next instructional game.
How can I be a good farmer?
Consult the Manager's Guide for details about the farm's unit info-boxes. Youcan call up the Manager's Guide on the "Help" menu.


What should I do before starting a factory?
Before entering a new industry, analyze the status of the industry. Try to find amarket with the least competition. The product summary report displays conciseinformation about the competitive status of each product in each city.
What's the use of the supply and demand?
Examine your product's supply and demand lines. If the supply line (blue) islonger than the demand line (red), the supply of the product is greater than thedemand. This implies that the product's profitability might not be fully exploitedyet. It has the capacity to meet more demand and generate more revenue. Conversely, if the demand line (red) is longer than the supply line (blue), thisindicates that the firm cannot supply enough goods to meet the demand. In thissituation, try to lift the supply, because any additional supply turn into sales.
How can I be a good factory manager?
To run a successful factory, you must understand the meaning of unit info-boxindicators on the firm layout plan. Consult the Manager's Guide for the detailsabout the unit info-box. You can call up the Manager's Guide on the "Help"menu.

Brand and Advertising

What is brand concern?
If you spend the same amount advertising two products, one with high brandconcern and another with low brand concern, the overall rating of the former oneincreases faster. So much data about advertising, I'm confused. Pay attentiononly to the "Rating Points" and "Daily Frequency" and ignore the rest. They arethe two most important advertising numbers. They are shown on the info-box ofthe advertising unit, denoted by the letters "R" and "F", respectively.
What are the rating points?
The rating points tell the size of a medium's audience. Always try to select a TVstation or a newspaper publisher with high rating points.
What is the daily frequency?
The daily frequency tells now many times a target audience is exposed to anadvertisement in a day. If you increase your advertising spending, you get ahigher daily frequency.
How is brand rating determined?
The brand rating of a product is determined by its brand awareness and brandloyalty. Advertising a product increases brand awareness but not brand loyalty.
How is brand loyalty determined?
Brand loyalty is affected by brand awareness, product quality, and brand scope.
Brand awareness and brand loyalty
Higher brand awareness means more people will try the product and the rate atwhich brand loyalty can increase is faster.
Product quality and brand loyalty
Customers are loyal to a brand only if the brand's products have consistent highquality.
Brand scope and brand loyalty
If you are exercising a range brand or corporate brand strategy, a brand coversa variety of products. Consumers will doubt your corporation's devotion to thatproduct and will not easily become loyal to the brand.
How can I change my brand strategy?
To change the brand strategy, call up the "Corporation Detail Report" and go tothe "Brand" section.

Research and Development

What is an R&D team?
When you connect R&D units, they become an R&D team. The advancement intechnology the team can achieve is higher than the individual units. But you mustdo that before starting R&D. You won't get any advantage from linkingadditional units to an R&D team that has already started R&D.
How can I tell an R&D team to start R&D?
When you start a new R&D project, remember to click the "R&D Technology"button of the "leader" unit of the team. The "leader" is the one that hasconnections to all other R&D units in the team. Selecting a non-leader unit resultsin low technology advancement.
How do I know when my R&D projects are done?
When an R&D project is complete, the "Event Tracker" button appears (on thebottom part of the screen, below the product report button). Press the button togo to the corresponding R&D unit, where you can apply the R&D result rightaway.
Any good R&D strategy?
You can research a product before setting up a factory to manufacture it. Withthis strategy, you can launch new products with superior quality and seize marketshare from your competitors.

Raw Materials Production

Why are mines always losing money?
Mines, logging camps, and oil wells are long-term investment. In the beginning,they barely break even. However, as more factories buy raw materials fromthem, their revenues and profits will increase.
Any good strategy for operating a mine?
If you set a reasonable price for your raw materials, other corporations will buythem from you. Since competition in the raw material market is much less than inthe consumer market, once you have a sizable customer base, it will give yourcorporation a constant income source.

Stock Market

Why should my corporation buy back its own shares?
When your corporation buys back its own shares, those shares are taken out ofcirculation. The total number of shares is reduced and the ownership percentageof the existing shareholders increases.This action can strengthen the ownership of existing shareholders in thecorporation and reduce the risk of a hostile takeover.Buying back your corporation's own shares also has a positiveeffect on the earnings per share, which in turn has a positive effect on the stockprice. If a company buys back half its shares and its overall earnings stay thesame, the earnings per share double


Blogger dong dong said...

christian louboutin outlet
michael kors outlet online
christian louboutin sale
oakley sunglasses cheap
oakley sunglasses
hermes birkin bag
oakley sunglasses
pandara jewelry
jordan pas cher homme
concords 11
fitflop shoes
mont blanc
air jordan 13
hollister clothing
ray bans
pandora charms
cheap jordans
louis vuitton handbags
coach outlet
fitflop footwear
coach outlet online
michael kors uk
abercrombie store
michael kors handbags
jordan 8
jordan 11s
cheap jordans
jordan 13
ray ban sunglasses uk
mont blanc pens
caoch outlet
louis vuitton handbags
ray ban sungalsses
jordan 11 low
jordan 11 low
ray ban sungalss
michael kors outlet
michael kors

11:25 PM  
Blogger Unknown said...

timberland outlet
louis vuitton handbags
jordan 11s
abercrombie outlet
concord 13
jordan 11s
oakley sunglasses outlet
polo ralph lauren
fendi outlet
michael kors uk
coach outlet online
polo ralph lauren outlet
mulberry uk
louis vuitton
abercrombie store new york
coach factory outlet
true religion outlet
oakley sunglasses
coach factory outlet
cheap lebron james shoes
abercrombie store new york
abercrombie and fitch outlet
michael kors outlet
abercrombie outlet
coach outlet
nfl jerseys
ralph lauren uk
ray ban wayfarer
mont blanc mountain
kids lebron james shoes
kobe 8
kevin durant shoes 2015
cheap chi straighteners
ray ban glasses
michael kors purse

8:49 PM  
Blogger ninest123 Ninest said...

ninest123 12.16
louis vuitton handbags, ray ban sunglasses, longchamp outlet, prada outlet, uggs outlet, louis vuitton outlet, uggs outlet, ray ban sunglasses, michael kors outlet online, christian louboutin, tiffany jewelry, ralph lauren outlet, tiffany jewelry, oakley sunglasses, gucci handbags, uggs on sale, prada handbags, nike free, nike air max, christian louboutin, louboutin uk, nike outlet, oakley sunglasses, michael kors outlet, replica watches, tory burch outlet, longchamp bags, burberry factory outlet, louis vuitton, cheap oakley sunglasses, burberry outlet, louboutin shoes, michael kors, uggs on sale, ray ban sunglasses, nike air max, replica watches, cheap jordans, longchamp outlet, michael kors outlet online, oakley sunglasses, louis vuitton outlet, michael kors handbags, oakley sunglasses, louis vuitton outlet online, uggs on sale, michael kors outlet online, ralph lauren polo

5:43 PM  
Blogger ninest123 Ninest said...

nike tn pas cher, burberry pas cher, nike roshe run pas cher, coach outlet store online, michael kors outlet online, jordan pas cher, sac guess pas cher, new balance, nike roshe uk, michael kors uk, abercrombie and fitch, nike air max uk, hollister uk, michael kors, nike air max uk, coach purses, lunette ray ban pas cher, timberland pas cher, longchamp soldes, ray ban uk, vans pas cher, true religion outlet, north face uk, abercrombie and fitch UK, vanessa bruno pas cher, nike free, north face pas cher, polo ralph lauren uk, true religion outlet, lunette oakley pas cher, lululemon outlet, mulberry uk, longchamp pas cher, ralph lauren pas cher, nike trainers uk, michael kors, true religion outlet, nike air max, nike blazer pas cher, converse, replica handbags, louboutin pas cher, hermes pas cher, hogan sito ufficiale, polo lacoste pas cher, nike air max pas cher, true religion jeans, nike air force, nike free pas cher

5:45 PM  
Blogger ninest123 Ninest said...

timberland boots, insanity workout, iphone 6s cases, oakley, softball bats, babyliss pro, iphone 6s plus cases, hollister clothing, hermes handbags, salvatore ferragamo, louboutin, gucci, hollister, beats by dre, valentino shoes, abercrombie and fitch, herve leger, iphone 5s cases, wedding dresses, ray ban, soccer jerseys, polo ralph lauren, instyler ionic styler, mac cosmetics, iphone cases, new balance shoes, vans scarpe, nike air max, nfl jerseys, celine handbags, soccer shoes, bottega veneta, vans outlet, nike air max, s6 cases, ghd hair, north face outlet, giuseppe zanotti, mcm handbags, mont blanc, nike roshe run, p90x workout, chi flat iron, asics running shoes, iphone 6 cases, reebok outlet, lululemon outlet, iphone 6 plus cases, converse, north face outlet, ipad cases, jimmy choo outlet

5:48 PM  
Blogger ninest123 Ninest said...

sac louis vuitton, canada goose outlet, montre pas cher, louis vuitton uk, marc jacobs, juicy couture outlet, converse shoes outlet, sac louis vuitton, moncler, canada goose, moncler uk, moncler, moncler, canada goose jackets, canada goose, barbour, juicy couture outlet, moncler jackets, barbour jackets uk, moncler outlet, louis vuitton, replica watches, karen millen uk, moncler pas cher, moncler, ugg pas cher, pandora jewelry, ugg,uggs,uggs canada, supra shoes, hollister, swarovski uk, canada goose pas cher, links of london uk, pandora jewelry, lancel, doke & gabbana, canada goose jackets, thomas sabo uk, louis vuitton, canada goose uk, bottes ugg pas cher, canada goose outlet, coach outlet, pandora charms, swarovski jewelry, wedding dresses uk, ugg uk, toms shoes, pandora uk, ugg,ugg australia,ugg italia
ninest123 12.16

5:49 PM  
Blogger 柯云 said...

true religion jeans outlet
ugg boots
louis vuitton purses
ugg boots sale
canada goose sale
jordan concords
uggs outlet
canada goose
michael kors outlet
coach outlet
pandora charms
louis vuitton outlet
christian louboutin shoes
oakley store
canada goose sale
ugg boots
tory burch
air max 90
michaek kors
ugg boots on sale
oakley sunglasses sale
north face jackets
ralph lauren outlet
ed hardy outlet
celine handbags
ray ban outlet
ugg boots
ugg boots sale
ugg boots
jordan concords
beats by dre
ugg boots
oakley outlet
michael kors outlet
abercrombie clothing
uggs on sale
ray-ban sunglasses
gucci outlet
cheap toms shoes
coach outlet online

5:51 PM  
Blogger Yaro Gabriel said...

10 deep clothing
lacoste soldes
canada goose outlet
belstaff jackets
pandora charms
polo ralph lauren
cheap jordans
mac makeup
ralph lauren polo shirts
chloe sunglassess

1:07 AM  
Blogger Yaro Gabriel said...

cheap jordans
puma outlet
hermes outlet
stussy clothing
swarovski outlet
cheap jerseys
a bathing ape
christian louboutin outlet
nhl jerseys
air jordan 12

1:20 AM  
Blogger Xu千禧 said...

oakley sunglasses wholesale
kate spade outlet
nike outlet
christian louboutin shoes
nike outlet store
mulberry uk
ecco shoes
ralph lauren outlet
coach outlet online
louboutin outlet

7:19 PM  

Post a Comment

<< Home